LOCAL EVENTS

Local Events That Bring People Into Your Business

Social media works best when it’s built around real experiences, not just posts.

Local Events are a way for Crows Nest businesses to be seen, experienced, and talked about through carefully curated, small-scale events that feel natural and genuine.

What these events look like

I host Crows Nest Explore-style events, inviting:

• 10–15 Lower North Shore influencers and micro-influencers

• 6–10 local businesses per event

Each event is grouped by theme, for example:

• Bars and restaurants

• Fitness, wellness, and day spas

• Retail and lifestyle

The group walks the area together, stopping at each participating business.

What happens during the event

At each stop:

• Business owners meet the group

• You share your story and what you do

• Influencers experience, sample, or try your offering

• Content is captured naturally in the moment

This isn’t rushed and it isn’t staged. It’s conversational, relaxed, and human.

Content and posting expectations

All invited influencers are briefed in advance and are expected to:

• Post to their feed (not just stories)

• Tag and credit the business

• Share selected content back with the business for reuse

This gives you:

• Immediate visibility

• Ongoing content you can repost

• Genuine third-party endorsement

Cost and value

Each business pays a participation fee (typically in the $250–$500 range).

When spread across:

• Multiple creators

• Feed posts (not just stories)

• Reusable content

…it becomes a very cost-effective way to create awareness and social proof.

Who this suits best

• Hospitality venues

• Wellness and fitness businesses

• Retail and experience-led brands

• Any business that benefits from foot traffic and local discovery

Why this works locally

Crows Nest is a walkable, community-driven area. These events are designed to reflect that — not to import a “big city influencer” model that doesn’t fit.

Find out more about this option