📻 SOCIAL MEDIA IS TODAY'S TALKBACK RADIO

7 SOCIAL MEDIA LESSONS FROM TALKBACK RADIO

Social media is a new medium, but its not a new world, talk back radio was the original interactive media space that allowed listeners to talk about, ask questions and share opinions on any topic they wanted.

Here are 7 takeaways from Talk Back radio we should be using in Social Media

1. CONSISTENCY

The program doesn't just turn up sporadically on radio when it feels like, with no plan and no direction. The shows are carefully timed, scripted and crafted, running to a strict schedule.

👉 Consistency is the most important building block of social media.

2. STAY ON BRAND

Sports shows talk about sport, music shows talk about music, staying on brand allows the right audience to engage and grow

👉 All posts need to stay on the story of your business.

3. SPEAK YOUR MIND

The more honest and real the program's content, the more passionate the listener. Listeners are engaged to a programs personality, their point of view and ongoing story.

👉 Every business is unique, show that in your socials.

4. WE ALL HAVE AN OPINION

Talk back radio is all about the audience and engaging them in the conversation. Everyone loves to share their opinions and know that they matter.

👉 Create a page that encourages your audience to engage with your posts.

5. NO DEAD AIR

Talk back radio is two way communication, the host is there to inspire the conversation, take calls and respond to their opinions, good, bad or completely crazy. There is no dead air

👉 When people comment and engage on posts you need to respond, no dead air.

6. ALLOW EVERYONE TIME TO SPEAK

Some of the greatest moments in radio has been due to the unpredictable natural talk back with the audience. Good or bad, for or against, everyone is given the opportunity to speak.

👉 You need to allow everyone the opportunity to comment on your content.

7. A GREAT PRODUCER

All talkback shows need to an great producer, someone in the control room to screen the calls, guide the conversation and ensure constant flow.

👉 You can do it yourself, get a consultant or outsource the ensure thing.

Social media is a new medium, but its not a new world. People will express opinions and others will comment on them. The key to being successful in social media is learning from the most successful examples in other similar mediums.

written by

Tony Ilbery

FIRST PUBLISHED > socialpulse.com.au June 20 2018 and used as the Key Note Speech for the City of Canada Bay Local Business Social Media training session 2018.