WHY HIGH PERFORMERS NEED A CONCIERGE, AND AN ASSISTANT.
- Tony Ilbery
- Jul 18
- 2 min read
There comes a point in every high performer’s life when time stops responding to systems.
You’ve delegated, you've optimised, and you've streamlined as much as you can, and still too much life admin lands on your plate.

This occurs not through lack help, but because the assistance you have isn't as specialised and bespoke as you require.
You're supported, yet still involved, and yes there’s a time cost to that. True lifestyle support doesn't ask you to be available for it, it knows, anticipates and manages so you can focus on what's most important.
When high performers find themselves replying to messages about travel plans, approving logistics for a weekend away, handling their own gifting, family admin, even pet care, there is a time cost to that.
When last minute changes still land on your plate for solutions, you need a Private Concierge
Assistants take tasks. Concierges take ownership.
Your assistant waits for instruction, where as a concierge moves ahead of the instruction. Your assistant is task-led, and concierge are outcome-led. An assistant clears what's in front of you, and your concierge clears what's coming. Where an assistant responds, a concierge anticipates. That shift alone transforms how your time, energy, and mental bandwidth are protected.
A concierge doesn’t need managing, a concierge doesn’t check in for approval, a concierge doesn’t “wait to be told.” They observe, understand, and move.
The role is to quietly take ownership of the parts of your life that distract, deplete, or demand attention… without ever needing to demand yours.
This isn’t luxury. It’s leverage of the highest form.
The word concierge has become clouded with associations of indulgence and exclusivity. For my clients, founders, CEOs, Directors, and general managers this rapidly move from a luxury to a necessity.
The work is dedicated to personalisation, it’s the quiet, invisible operating layer beneath a life lived at pace. It’s knowing your home is set up when you land, no matter which city. Its finding the perfect weekend retreat before you even ask. It's ensuring birthdays, anniversaries, and family events are handled with taste, grace, and zero oversight.
It’s the thinking you don’t have to do that matters.
Because when your personal world runs seamlessly, your professional world accelerates.
This kind of support isn’t about making life “nicer. ”It’s about removing the low-level noise that taxes your focus, time, and space.
It’s leverage because it lets you live with fewer decisions, fewer dependencies, and fewer disruptions.
The outcome?
What is it that a private concierge brings to your life
A life that’s light, but full.
Uncluttered, but deeply personal.
Handled, without needing to be managed.
That’s the concierge difference.
If you want to understand exactly how a private concierge can assist your lifestyle and give you back time, arrange a discreet conversation now